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Amazon and TikTok are helping Estee Lauder reinvent itself, Goldman Sachs says

Admin October 14, 2025
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Cosmetics giant Estee Lauder Cos.’s rebound could take hold sooner than expected, Goldman Sachs analysts said on Monday, as trends firm up in the U.S. and China and the company puts more focus on newer and higher-end products and sales through TikTok and Amazon.

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