Crypto stock emerges as rare winner amid market crash

As global crypto markets reeled from one of the sharpest sell-offs in years, a handful of crypto stocks managed to stay in the green on Oct. 10 led by Eightco Holdings (NASDAQ: ORBS), which surged 16.6% even as Bitcoin and Ethereum sank double digits.

According to SoSoValue data, the total crypto market capitalization dropped 9.46% to $3.84 trillion, with Bitcoin (BTC) falling below $112,500 and Ether (ETH) tumbling over 12% to $3,816.

Nearly every major crypto-linked equity was in the red from Coinbase (COIN) to Marathon Digital (MARA), as Donald Trump’s 100% tariffs on China sparked panic selling, liquidating over $19 billion in positions across the market.

Related: Binance to compensate users after technical snag during $19B market crash

Yet, Eightco Holdings stood out as a rare winner.

Trading under the ticker ORBS, the company jumped 16.59% to $9.84 with $164 million in value traded.

Eightco, which operates in the digital commerce and blockchain infrastructure space, focuses on tokenized loyalty and retail payment systems, positioning itself as a bridge between Web2 businesses and blockchain technology.

The company has also been exploring AI integrations and data tokenization tools for e-commerce partners, themes that remain appealing to investors even amid market turmoil.

Related: What is tokenization? Explained

Eightco Holdings’ stock skyrocketed after the firm unveiled a new AI authentication pilot program aimed at redefining enterprise security and digital identity verification.

Backed by major investors including Kraken, CoinFund, and Brevan Howard, the initiative positions Eightco as a potential trust layer for global AI systems.

Launched on Sep. 11, Eightco Holdings rebranded its ticker to ORBS just after raising $270 million to fund a Worldcoin-based treasury strategy and shift toward AI-driven identity solutions.

Originally founded in 1966, the company, formerly known as Cryptyde, Inc. until its April 2023 name change, operates in e-commerce cash flow, inventory management, and custom packaging across North America and Europe.

Crypto-linked equities mirrored the carnage in digital assets this week, with nearly all major blockchain, exchange, and Bitcoin treasury stocks closing sharply lower after Donald Trump’s 100% China tariffs rattled markets.

Here’s how the biggest names fared: