myWorld draws a positive interim result and continues its course for success


On 13 August 2022, myWorld held the second keynote of this year, which took place at the event venue Sartory-Säle in Cologne. The event focused on the product innovations of the past and coming months, which will take the shopping experience for customers to a new level.

For one year now, the international myWorld group of companies increasingly relies on groundbreaking shopping technologies. Sharif Omar, CEO myWorld International, reflects positively: “Over the past twelve months, we have shown tireless effort and worked collaboratively with our experts and developers to make the shopping experience for our shoppers even better and more enjoyable. And we managed to do so: It has never been that easy to save money when doing the daily purchases with myWorld – which is an especially crucial factor in the current times.”

With the improved “Scan and Go” feature in the myWorld App, it is now possible to register the purchases at myWorld partners with just a few clicks at a later time and thus receive Cashback and Shopping Points as usual.

Copyright: myWorld International

With the improved “Scan and Go” feature in the myWorld App, it is now possible to register the purchases at myWorld partners with just a few clicks at a later time and thus receive Cashback and Shopping Points as usual.

Copyright: myWorld International

Milestones online and in-store
Sharif Omar took the opportunity to recall the milestones of the past year. The list of new features is long. By now, it is already possible to register at myWorld in a matter of seconds using existing Apple, Google, or social media accounts. In addition, there are free shopping lists with a share function, an improved myWorld Plug-in for desktop browsers that makes sure that you do not miss any benefits when shopping online, and a greatly simplified eVoucher order process. Also, the connection of the products of the affiliate partners to received a massive boost. In just a few months, the range was expanded to 70 million products – more than twice – in 28 countries. Finding the right product is supported by a state-of-the-art search engine relying on artificial intelligence, which will soon be working in 70 languages and dialects.

“Shoppers not only benefit from the range of favourable shopping opportunities but also receive significantly more Cashback and Shopping Points than before,” says Sharif Omar. “They can use the collected Cashback, for example, to pay for trips on, and they can redeem Shopping Points for Deals in the Benefit Lounge on to secure themselves even more discounts on a rapidly growing range of products and trips. This allows them to get the best prices most of the time when shopping with myWorld.”

Innovations in the SME area
In addition to the numerous product innovations launched in the recent months, there are several new products that consumers, merchants, and service providers can already look forward to. The improved “Scan and Go” feature in the myWorld App allows you to easily register the purchases at myWorld partners with only a few clicks at a later time, for example when you forgot to identify yourself as a myWorld customer when paying. “The shopper only has to scan the payment receipt with the app and choose the partner, and then he will receive the usual benefits even after making the purchase,” explains Radovan Vitosevic, Chief Operating Officer myWorld International. “This makes the shopping experience a lot easier – not only for the shopper but also for the partner, that does not have to put a lot of time into training its employees anymore.” In Austria, the “Scan and Go” feature is already in the test phase, a roll-out in further countries is planned.

Also another product in the SME area is waited with baited breath, which shall supplement the two existing customer loyalty programmes for merchants and service providers soon. A quick, uncomplicated connection to the myWorld partner network, which makes the SME instantly visible to 15 million potential customers, and the possibility to register loyalty customers are only some of the benefits that SME partners will obtain.

“The positive feedback provided by our community shows that we are on the right track, which is very essential for us regarding the planned initial public offering,” emphasises Sharif Omar. “We will therefore continue this course for success with vigour und we will revolutionise the myWorld shopping experience step by step. In fact, we have only just begun.”

Those interested can find the complete myWorld Keynote on

About myWorld International
myWorld International, based in London, is the operator of the worldwide myWorld Benefit Program, which offers a wealth of attractive benefits for shoppers, retailers, and service providers alike. Shoppers can enjoy Shopping Points and Cashback with every purchase from myWorld partners – regardless of whether they shop online or in-store. In turn, partners benefit from the efficient customer loyalty programmes, which helps them increase their visibility and sales. More than 15 million customers and 150,000 partners in 55 markets already use the myWorld Benefit Program. More on

Klaus Piber
Communications Manager
mediaWorld agency GmbH
Tel.: +43 (0)664 80 886 645

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